The 6 imperatives of marketing : lessons from the world's best companies

Type
Book
Authors
Magrath, Allan J.
 
ISBN 10
0814450423 
Category
Marketing  [ Browse Items ]
Publication Year
1992 
Publisher
American Management Association 
Pages
196 
Tags
Consumer satisfaction, Marketing 
Biblio Notes
Notes:
Includes bibliographical references and index.  
Number of Copies
1 
Accession‎ No Call No Availability
38   Yes

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